going once . . .  going twice . . .  SOLD!

 

Real Estate Auction Marketing Advantages

Seller Benefits

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  • Creates competition among Buyers
  • An Auction stimulates the market and increases Buyer Interest
  • Auctioning is an aggressive, advanced marketing program that increases Buyer interest and awareness of the property
  • Exposes the property to a large number of pre-qualified prospects
  • Requires that potential Buyers pre-qualify for loans
  • Property sold "As Is" without contingencies
  • Minimizes high Seller carrying costs (such as interest, taxes, insurance, utilities, maintenance)
  • Accelerates the sale; the property can be sold within 4-8 weeks of listing
  • Auctions reduce the time property is on the market
  • A Seller knows exactly when the property will sell
  • Auctions bring interested Buyers to a point of decision; they must act now or lose the opportunity to purchase
  • An auction frees the Seller from the negotiating process
  • A Seller sets the terms and conditions of the sale, maintains control of the property

 

Real Estate Auction Marketing Advantages

Buyer Benefits

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  • Reduces time to purchase property
  • Eliminates what can be long negotiation periods
  • Buyers do not have to worry about contingencies because purchasing and closing dates are known
  • Buyers determine the purchase price
  • Buyers know they are competing fairly and on the same terms as all other buyers
  • Buyers know property owners are motivated to sell